It's the final day of Integrated Systems Europe, the European trade show focused on professional AV, which has been running at the Fira exhibition centre in Barcelona for the first time this week.
Adrian Pennington looks at bringing back the wow factor, how technology has been impacted since the pandemic and what the future might hold for the industry in this IBC 365 article.
The 2019 edition was ISE’s largest show yet with over 1,300 exhibitors and 81,000 visitors.
Just over 700 vendors bought space for this pandemic-hit edition.
"The Western European market for pro AV contracted 21% in 2020 to $22.3 billion due to Covid-19 according to AVIXA, the trade body which together with home technology trade association CEDIA runs ISE. Growth is predicted to exceed 10% this year, although pre-pandemic levels of spending ($28 billion) are not expected until 2023-2" says Pennington.
Discussing the AV-broadcast crossover, Pennington explores how the technologies and workflows differentiating AV from broadcast have been shunted closer together during the pandemic, noting that the obvious examples are the application of virtual meeting tools as a broadcast standard, while broadcast workflows are being utilised more frequently in enterprise video conferencing.
Speaking to Boxer MD Marc Risby on the subject, Risby commented “The difference between AV and broadcast is shrinking rapidly. Broadcast used to mean having an aerial on the roof. Now you just need an internet connection. The last job we did for an investment bank was built to a higher standard - in 4K - than a local news studio.”
Going on to cover the difficult situation with component shortages and new opportunities in the market for LED and the super yacht market, sign into your IBC 365 account to read the entire article here: https://www.ibc.org/features/ise-2022-av-sector-faces-challenges-but-signs-of-rebound-are-clear/8494.article