That’s the message spelled out in enormous block letters outside the Rock and Roll Hall of Fame located in the heart of downtown Cleveland. The 55,000 square foot cantilevered structure, designed by I.M. Pei, stands with one foot firmly planted in Lake Erie, part Egyptian pyramid, part grain elevator. Inside the modern-day temple, music aficionados can explore seven levels of exhibits chronicling the history of rock and roll music in its many forms.
Just behind the main studio space, hidden from the curious eyes of museum guests, is the newly constructed control facility that makes the Rock and Roll Hall of Fame’s expanded video content possible. The facility is powered by the TriCaster TC1 & NC1 I/O, NewTek’s revolutionary video production system.